We are certain that Jamelaa and Ullathai Allitha will bolster our prime time to a greater extent than before, besides enticing audiences, positively.” The brand-new fiction shows further attempts to disrupt the stereotype that men are solely responsible for their family’s financial stability and decision-making facet as well. The refreshing storylines seek to encourage women and favourably foster their sense of self-worth whilst highlighting their untoward nobility for their families. Rajaraman S, Business Head - Colors Tamil, said, “With the intent of offering unconventional and trailblazing plotlines that are inspired by real people and creating immense societal impact, we are happy to launch Jamelaa and Ullathai Allitha. Meanwhile, ‘Ullathai Allitha’, Powered by Prithvi Womens’ Innerwears, will chronicle the life of Tamizh (played by actor Vaishnavi), fondly known as Auto Rani, an auto driver who seeks to uplift her family, every Monday to Friday at 9 pm. Premiering October 10, ‘Jamelaa’, played by actor Tanvi Rao in the titular role and powered by- and Special Partners Deepavali Na The Chennai Silks and Deepavalli Best to Best Collection Anantham Silks will depict the odyssey of a young woman seeking to explore her potential and accomplish her ambitions, every Monday to Saturday at 7 pm. Celebrating the spirit of women empowerment, Colors Tamil is all set to enrich its content line-up with the launch of two brand-new fiction shows – Jamelaa and Ullathai Allitha.
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